After noticing an ad hoc, de facto technology mark system with no strategic basis or design guidelines, I created a new, robust design system to facilitate the ongoing design of icons to describe product technology, usable across all consumer touchpoints including print, packaging, web, and on-product.
I led my team in the design of an initial set of icons, secured buy-in from product and marketing managers, and created an internal unveiling of the initial set to launch the program.
